Droid DNA “Hyper Intelligence” Commercial
This TV ad promoting Verizon’s Droid DNA phone is weird, cringe-worthy and also promotes something else: Transhumanism. Indeed, the ad does not only sell a smartphone. Not unlike movies and music videos, it normalizes the concept of “upgrading” humans by merging them with machines.
While most of us already entertain a somewhat unhealthy, dependent relationship with our cellphones, this ad makes things creepier by showing the device completely modifying the user’s body and genetic makeup. Yes, it is “only a commercial”, but all of the concepts behind it are real and will be available to a very rich and limited public very soon.
The ad ends with a purely transhumanist slogan: “It’s not an upgrade to your phone, its an upgrade to yourself”. Yes. And then, if they don’t like you, they’ll just re-format your Quad-Core processor brain and re-install a better version of you. Go transhumanism!
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what was i saying about upgrading?
scarily prophetic..
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