Google has overtaken rival technology titan Apple as the world’s top brand in terms of value

googlecuffs-2

http://finance.ninemsn.com.au/newsbusiness/aappr/8848318/google-overtakes-apple-as-worlds-top-brand-survey

Google’s brand value shot up 40 percent in a year to $158.84 billion, global market research agency Millward Brown said in its 2014 100 Top BrandZ report.

“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” said Benoit Tranzer, the head of Millward Brown France.

Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.

“All these activities send a very strong signal to consumers about the essence of Google,” Tranzer said.

Apple, which dominated the top position for three straight years, saw its brand value fall by 20 percent to $147.88 billion.

The top 10 of the 100 slots were dominated by US firms. IBM was in third place at $107.54 billion, a fall of 4 percent, followed by Microsoft at $90.19 billion — a 29 percent rise.

Fast food chain McDonald’s ranked next at $85.71 billion, followed by Coca Cola ($80.68 billion), it said.

China led in the insurance sector with Ping An valued at $12.4 billion and China Life ($12 billion).

French luxury goods manufacturer Louis Vuitton ranked 30th overall but was the top luxury brand with a value of more than $25 billion.

Brand value is calculated on the basis of the firms’ financial performance and their standing among consumers.

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turnover bigger than most 3rd world countries..contact with the top tier elites..a desire to rule and manipulate the world..yeah..they are on the way..

401

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~ by seeker401 on May 26, 2014.

7 Responses to “Google has overtaken rival technology titan Apple as the world’s top brand in terms of value”

  1. “…“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” said Benoit Tranzer, the head of Millward Brown France….

    jmo but the AI connection cannot be overstated in terms of its relevance: one of the primary ways Google maintains its dominance is its near monopoly on search engines and that search engine’s proprietary algorithms. And it means to keep that edge on the competition by using AI.
    Here’s what they do now:

    http://gigaom.com/2014/05/23/giants-behaving-badly-google-facebook-and-amazon-show-us-the-downside-of-monopolies-and-black-box-algorithms/

    But here is how they will be doing it in the near-future: http://gigaom.com/2014/05/23/meet-the-algorithm-that-can-learn-everything-about-anything/
    “Researchers from [Microsoft co-founder Paul Allen's] Allen Institute for AI have built a computer system capable of teaching itself many facets of broad concepts by scouring and analyzing search engines using natural language processing and computer vision techniques…”
    Although Allen is at present a rival with Google that does not mean they might not collaborate, but even if they do not Google will certainly choose to imitate. This is the future, and only those at the very top of the pyramid will have the financial means to invest in this level of computing power.

  2. http://www.cryptogon.com/?p=43941

    Microsoft real time audio translation for skype
    I can imagine this tech being combined with artificial intelligence…

  3. Speaking of Google, has everyone heard about this yet?

    http://www.webmasterworld.com/google/4674984.htm

    If I’m reading this right, there’s going to be LOTS of websites losing ranking when Google finally releases it’s latest algorithm.

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