Freedom 251: India firm to launch “world’s cheapest” smartphone

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http://www.bbc.com/news/world-asia-india-35595500

An Indian company is due to launch what is being billed as the world’s cheapest smartphone.

Ringing Bells said their Freedom 251 phone would be priced under 500 rupees (£5; $7.3), but Indian media reports said it would cost just 251 rupees ($3.67; £2.56).

Reports say the phone has 8GB storage and cameras in the front and back.

India is the world’s second-largest mobile market and has one billion mobile phone subscribers.

Freedom 251 is expected to target a market already dominated by low-cost handsets.

“This is our flagship model and we think it will bring a revolution in the industry,” the AFP news agency quoted a spokeswoman as saying.

At present, the firm imports parts from overseas and assembles them in India, but plans to make its phones domestically within a year, she added.

Ringing Bells was set up a few months ago and recently launched one of India’s cheapest 4G smartphones at 2,999 rupees, the Press Trust of India reported.

http://www.dnaindia.com/scitech/report-here-s-what-we-know-about-ringing-bells-the-company-behind-the-rs-500-smartphone-2178421

Is this rock-bottom price just a marketing and publicity stunt on the part of the company? Or will this price be applicable to only a small subset of launch devices? On the face of it, things to appear to be fishy, but Ringing Bells Pvt Ltd appears to be a legit company, as evidenced by their presence on the websites of the Ministry of Corporate Affairs. A bit of digging revealed that the company was incorporated on 16 September 2015–precisely 5 months ago–and has three directors: Mohit Kumar Goel, Sushma Devi and Rajesh Kumar.

The promoter family happens to be from Western UP and have been–for the past three generations–in the business of agricultural commodity products such as dry fruits sugar, spices, rice, pulses and the like. With no heritage of technology, and specifically cellular products, it’s intriguing to note that the company is adopting such a radical strategy in the sale of their upcoming product.

The company claims to already have 300 direct and 2,000 indirect employees with plans to grow in the short term to meet market demands. The company partners with external testing facilities which looks into pre-dispatch inspection, quality control and post delivery service.

Ringing Bells currently features four devices on their website comprising two feature phones, one smartphone and one power bank. The phones are sold directly on the website, although these are available in spurts owing to their adopting the flash sale model. The smartphone currently on their website is a 4G unit, priced at Rs 2,999. Although the impending launch of their Rs 251 smartphone will completely trump anything currently available, at least on price.

———–

will it have facebook though???🙂

“The company claims to already have 300 direct and 2,000 indirect employees with plans to grow in the short term to meet market demands.”

who is behind this “cheap as chips” phone?

“Ringing Bells Pvt Ltd appears to be a legit company, as evidenced by their presence on the websites of the Ministry of Corporate Affairs. A bit of digging revealed that the company was incorporated on 16 September 2015–precisely 5 months ago–and has three directors: Mohit Kumar Goel, Sushma Devi and Rajesh Kumar.”

dig people..

401

~ by seeker401 on February 20, 2016.

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