Google & Facebook control 20% of global ad revenue

https://www.rt.com/business/386850-google-facebook-fifth-ad-revenue/

Silicon Valley internet giants Google and Facebook have raked in over $100 billion in global advertising spending, a recent report says.

The two companies have grown their share of global ad revenue from about a tenth in 2012 to a fifth in 2016, according to an annual ranking presented by data and analysis agency Zenith.

Last year, Google and Facebook reached $79.4 billion and $26.9 billion in advertising revenues respectively. They were followed by US-based telecoms firm Comcast, which brought in $12.9 billion.

According to the agency, online advertising has overtaken television to become the world’s largest ad medium.

“Digital platforms that are funded by internet advertising dominate our top 30 ranking. As well as [Google parent company] Alphabet and Facebook, there are five more pure-internet media owners in the top 30: Baidu, Microsoft, Yahoo, Verizon and Twitter,” the report says.

The seven online platforms generated $132.8 billion in internet advertising revenue last year – 73 percent of all internet adspend, and 24 percent of global adspend across all media, according to Zenith.

Twitter was the fastest-growing company in the ranking. The messenger service increased its ad revenues by 734 percent between 2012 and 2016.

Chinese media giant Tencent landed in second spot in the growth stakes, having grown by 697 percent over the same period, while Facebook was third with 528 percent growth.

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think about that..2 companies control 20%..thats a monopoly of control and power..

“Twitter was the fastest-growing company in the ranking. The messenger service increased its ad revenues by 734 percent between 2012 and 2016.”

the new boy on the block..

401

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~ by seeker401 on May 8, 2017.

2 Responses to “Google & Facebook control 20% of global ad revenue”

  1. Reblogged this on World Peace Forum.

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