Ikea buys odd jobs firm TaskRabbit

http://www.bbc.com/news/business-41435362

The Swedish furniture giant’s latest purchase means it will be easier to get someone else to do it for you, as long as you are willing to pay.

The firm is buying US start-up firm TaskRabbit, which allows users to hire people to help them assemble furniture as well as a host of other chores like house cleaning or lawn mowing.

The deal follows a trial of TaskRabbit in London’s Ikea stores last November.

Ikea president and chief executive Jesper Brodin said the aim of the deal was to “make our customers’ lives a little bit easier”.

“We need to develop the business faster and in a more flexible way.

“An acquisition of TaskRabbit would be an exciting leap in this transformation,” he said.

TaskRabbit will continue to operate as an independent company within the Ikea Group.

The online firm was founded in the US in 2008. Founder Leah Busque came up with the idea after running out of dog food one evening after the shops were closed.

She thought if there had been a way to help her connect with local people she would have been able to find someone to help.

The firm now operates in 40 US cities and in London in the UK.

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taskrabbit roles will be to help people put together cryptic ikea shit!

401

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~ by seeker401 on October 9, 2017.

One Response to “Ikea buys odd jobs firm TaskRabbit”

  1. paying IKEA after buying the blocks.. to put together your piece of furniture

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